The Uberisation Curse

On a cold spring day you’ve just landed at the London Heathrow airport. You head over to the Uber boarding point at short stay car park 5. You summon your ride and wait staring at your screen for the driver to show-up. There are many unsuspecting passengers doing the same thing around you. You keep staring at the animated car icon on Uber and hope that the driver shows up sooner rather than later. It takes about 40 minutes just as the driver calls you and you scramble to locate the car’s number plate. As he complains about the queues at the terminal, you are already frustrated but are glad to get out of the airport. Sounds familiar?

On-demand services aren’t always better

Consider our earlier example, if you had called a private cab company and scheduled the ride ahead of time, you would have found the driver waiting with a placard outside the terminal. While Uber is supposed to be convenient, in this case it ends up being inconvenient.

Another ubiquitous on-demand part of our lives is entertainment. For instance, I have YouTube premium. Ad-free videos and curated music is awesome and value for money. I also need my Netflix for Star Trek, Disney+ for Marvel, and Amazon Prime Video for Star Wars. We now have more choice of programming than any other time in human history. Yet have you noticed that it is quite frustrating to decide what to watch, so we end up watching familiar shows like “Big bang theory”. Don’t even get me started on the graveyard of Netflix originals.

When my generation grew up, entertainment was not on-demand. Yet, we had programming pre-curated, pre-planned and delivered through a device called as TV 😀. It was awesome, even with ads!

On-demand services might be making us miserable

Aren’t food delivery apps brilliant? Last week, I found myself randomly scrolling on the feed of one of India’s popular food delivery apps called Swiggy. I asked myself, what am I doing on Swiggy? Then I realised I was hungry, probably a little bored, too. I subconsciously made a pavlovian association between Hunger, boredom and Swiggy. Thankfully, my conscious afterthought pulled me out of it. I was shocked at how addictive this stuff is!

Swiggy is frictionless. Literally 3 taps and you can get your favourite burger and fries at your door under 20 minutes. Despite all the convenience, selecting the restaurant and the menu is still stressful. In conclusion, on-demand sugar and fat might be convenient, but does not add much value to our mental peace or physical health by creating an addictive association. On the other hand, if you spend time mindfully buying ingredients, and cooking it with or for your loved ones, it is therapeutic. I know that not everyone will agree with me, but it is worth trying, mindful cooking can be an outstanding de-stressor.

When you have too much choice and availability, we tend to become lazy. For instance, in the example above, in a food ordering app, we tend to be frustrated with the choice fatigue, and would often give into the algorithmic recommendations. Algorithms do not necessarily have your best interests at heart. Instead, they optimise for engagement. Prior to Uberisation, you would mindfully think what cuisine you wish to eat, then look up the best restaurants, make a reservation, dress-up and have a good time, regardless of the food. It is more joyful even if not convenient.

The curse is universal

Learning on YouTube is awesome, but there is something different about hand-picking books and making sense of them in a slow and mindful manner. On-demand learning apps are causing a tectonic shift in the way our youth learns. It is super convenient, but are we losing something in the process? You tell me!

Take groceries, remember in the pre-pandemic world when you drove to your favourite supermarket and discovered new products, tried new kinds of cheese, or perhaps made new friends in the aisle? On-demand grocery is super convenient, but why do I miss going to the supermarket with a check-list in my hand and let randomness of the supermarket surprise me?

Spotify is awesome too, but it can never replace the joy of a mixed-tape the love of your life made for you. Salon services, healthcare, home services, much of the same can be said about almost all the on-demand services.

Best of both worlds is possible

On demand services are making a lot of positive difference to the world as well. As a result of changed market dynamics smaller players now have access to a larger marketplace. These services are also market expanding in nature. For instance post introduction of Ola / Uber in India, the taxi market has expanded significantly. This means greater employment for the masses and overall better domestic consumption for the economy.

The key is mindful consumption of on-demand services. Hair Salons are still around, so are restaurants and supermarkets. We still have libraries and bookstores from where you can borrow reference books. You can still make a digital mixed-tape and surprise your loved one on your next anniversary. You could still use Uber when it really is convenient, and you could still use Swiggy when pandemic makes it nothing more than a lifeline.

The challenge is also open for the on-demand service providers to open up experiences that are currently missing. This is happening in e-commerce, where many major brands offer a hybrid shopping experience. Others can follow suit and bring back the very experiences that make us human.


Nobody grew without addressing these artificial constraints

Artificial constraints are irrational conditions that we put on ourselves.

It’s amusing. They start really early. “Daddy…! I was really good this year and look… Santa got me two monster trucks! Santa also ate cookies!!”. My 4 year old cheered with joy. Just so you know, I did not condition him to believe that “being good” was a prerequisite for Santa’s gifts.

Incentives and punishments fuel artificial constraints

American psychologist Alfie Kohn suggests that conditional parenting is one of the worst thing you can do to your children. The method of incentives and punishments for controlling behaviours has long-term adverse effects. Children grow up believing that everything including love is conditional. Their self-worth also becomes conditional. For instance, if they don’t meet their own expectations, they think there is something wrong with them. Think about it, children are sentient, intelligent beings. They understand logic, reasoning and with a little love, they can learn to differentiate good and bad on their own.

I was fortunate to have parents that seldom offered any incentives but there were lots of punishments 😀. People of my generation will relate. For instance, when I was 14, I asked my father for a computer, and he didn’t put an artificial constraint on getting it. He didn’t say, you will get it on your birthday or when you ace your mathematics grade. He got it anyway! I realised later, that it was really hard for him, juggling a middle class income. The unconstrained gadget turned out to be a lifetime of passion and subsequently a vocation!

It is helpful to appreciate that our self-worth is affected by regular conditioning with punishments & incentives. This makes us all vulnerable to artificial constraints.

I have bumped into artificial constraints many times

2017 was a challenging year for me. Late 2016, my son Anik, was born. My wife and I made a conscious decision to move back from the UK to India. A few weeks of preparation and job hunt followed. It was very stressful. First, there were range of opinions about whether it was the right decision. Second, I had many irrational expectations in my mind about what a return should look like. I wanted to be safe and comfortable. Also, I also wanted to compensate for every negative comment I received on my decision to move back. I dreamed of having the perfect job offer, the perfect house and everything else waiting for me.

I was obviously mistaken, I had to go back to India first, and then figure it all out. Expecting stability when I go back was not wrong, but expecting perfection was only holding me back. It was an artificial constraint.

Let serendipity do some work

I recently took an online professional certification exam. At first, I told myself, “I will book my exams once I get a decent practice score and complete every module of training”. You see, I had this artificial constraint in my mind that I must meet these conditions in order to “book an exam”. In reality, booking an exam is not dependent on any of it at all. Result was procrastination worth weeks and months. I had let an artificial constraint manipulate me into inaction. One day, I realised that I was holding myself back. I finally booked the exam. Dedicated preparation followed, and I was able to complete the professional certification in a week!

Artificial constraints are universal

A significant proportion of people regret waiting too long to have kids. They realise (late) that ideal conditions are a myth. It’s important for instance to be able be ready to have children. However, deciding that you need to wait for your next promotion is an artificial constraint. Imagine you want to buy a dream house. It is likely that the house is somewhat beyond your budget and it still does not tick all the boxes. Naive homebuyers delay the process. Often a rushed and more expensive outcome follows if you don’t decide soon enough. Experienced homeowners will tell you to get on that property ladder sooner, rather than later!

It’s important to have the freedom of choice, but chasing the perfect is an artificial constraint.

In the business world, founders of successful startups never feel “ready” to take the plunge. They did it anyway. Heck, we are even used to put artificial constraints on our education. Especially in an Indian family, talented youngsters feel like they are missing a trick if they are not acing GRE or GMAT. We have successfully put an irrational constraint on ourselves that we must get an MBA to be successful.

Many people who want to sell stuff think they must have an amazing website, whereas that is not necessary at all. I have seen sellers in rural India selling literally thousands of dollars worth merchandise on Facebook video alone… so spending months creating your website when you could be selling is an artificial constraint.

Based on my experience, I would say that rather than taking lessons in how to become an entrepreneur, you should jump into the pool and start swimming

Travis Kalanick

At workplaces, artificial constraints manifest everyday. You have an excellent idea, you do not pitch it to your boss because you are afraid of the negative feedback. Perhaps you have had this experience before when you suggested something, and it was ignored. You feel frustrated, and you go back to your shell so that you do not have to go through it again. You come across a job, you know you can do better than many other people. However you tell yourself that before reaching that job level, you must complete at least few years in lower grades. You tell yourself you do not have the qualifications. You think that there many older, wiser people better suited than yourself. All in an attempt to avoid uncomfortable rejection.

To conclude, artificial constraints are omnipresent. If you know about them, you can avoid them and lead a more productive life and realise your true potential.

3 potential solutions

Deploy these methods to counteract any incorrigible instances of artificial constraints.

1. Bias for action

Start just before you think you are ready. When in doubt take a small positive step. Action is an incredible debate killer. Imagine that you are trying to create a product roadmap. You have convinced yourself that you need a super-template before you begin. Now that is an artificial constraint! If you just started listing your roadmap items, you are much more likely to have a materially better result as now you have on your way to complete the core task, and a super-template can be an afterthought.

2. Run an artificial constraint test every time you hold yourself back

Imagine that you love helping people grow. You want to become a professional coach. However, you have been waiting to get your coaching qualification before you get yourself out there. While that would certainly make a difference to your credential, there is nothing in the world that will actually replace you speaking with people and trying to solve their problems. Apply a simple test whether what you are waiting for is actually rational.

3. Surrender to Mindfulness

Repair your sense of self-worth by resorting to mindfulness as a discipline. My blog has a number of resources on this, however, there are a number of books I would recommend too. Mindfulness will not only help you focus on things that matter, but also help you clear your head from things that don’t!

How do you deal with artificial constraints?


The outrageous world of PowerPoint

Poor thing. PowerPoint has such a bad reputation. Let’s be fair. It’s deserved by some use cases rather than the tool itself. It’s time to set the record straight.

PowerPoint doesn’t kill meetings. People kill meetings. But using PowerPoint is like having a loaded AK-47 on the table: You can do very bad things with it.”

Peter Norvig, Google Director of Research

Neurology of Powerpoint

Powerpoint is visual. However, when we are reading a slide, many other parts of our brain other than visual cortex get busy. For instance, temporal lobe is recalling our language constructs, the Broca’s area, found in the left frontal lobe is helping us comprehend, the angular and supra-marginal gyrus linking different parts of the brain is combining shapes to make words and so on. Remarkably, when we are actively listening, the same areas of our brain get busy. As a result, we can’t actively listen when we are trying to comprehend a slide!

“PowerPoint makes us stupid,” Gen. James N. Mattis of the Marine Corps, the Joint Forces commander, said at a military conference in North Carolina. (He spoke without PowerPoint.)

So, why does PowerPoint have such a poor repute?

Many presenters hide behind their slides.

Slides are so easy to create that some people take the easy way out. They cram powerpoint with information. They do not put in the hardwork necessary to practice presenting, or to effectively organise content, flow and visual aid. Instead, they dump the waste bins of raw information on the audience, and ramble through it. Many presenters succeed at this endeavour because we are simply trying to make sense of a bloated presentation and we hardly paid any attention to the speaking part. All in all, it was an experience that was only marginally better than going to the dentist.

Please don’t do that to your audience!

I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they’re talking about don’t need PowerPoint.

Steve Jobs

Presenters and audiences get addicted to abstraction of ideas

The ease, ubiquity, corporate acceptance and ability to hide complexity is addictive. For instance, imagine that you need to make a crucial decision on your sales strategy. Armed with minimal preparation but extremely polished slides, a consultant pitches for a change in incentive structure. The slides and the presentation were successful but during the showmanship, the details that should have been taken into account were lost. Before you know it, organisations get used to compressing, over-simplifying and making decisions with slides and meetings as their preferred partner in crime.

It can feel really great.. but the ppt matrix isn’t real

Brig. Gen. H. R. McMaster, who banned PowerPoint presentations when he led the successful effort to secure the northern Iraqi city of Tal Afar in 2005, followed up at the same conference by likening PowerPoint to an internal threat.

New York Times

Impaired human-to-human connection

Martin Luther King did not use a PowerPoint when he gave the “I have a dream” speech at the Lincoln memorial in Washington D. C. He made a personal connection with millions of people, through his message, and his inspiring presence in a historic moment in time.

When you are presenting, non-verbal communication can really change the game. Your body language, timing, eye contact, gestures, pitch, and intonation can take your delivery from good to great. Slides however, create an invisible barrier between that and your audience. You simply don’t have the unwavering attention from them.

Make a point 😀

Moreover, our brains are predisposed to perceive visual input as reality. While this is simply conjecture on my part, I think using PowerPoint impairs critical reasoning in a group setting. For instance, you can dictate the agenda using PowerPoint. Once you have put it on a slide, everybody enters a virtual contract to follow that agenda. Rarely do people challenge it. Our limbic brains are telling us, if it’s written on a slide, it must be accepted. Imagine the impact it has on the quality of decision making.

“Many, many years ago, we outlawed PowerPoint presentations at Amazon,” Bezos said at the Bush Center’s Forum on Leadership in 2018. “And it’s probably the smartest thing we ever did.”


Steve Jobs, and Jeff Bezos banned it. Shouldn’t everyone follow suit?

I am not sure. It feels like the case of vilifying the messenger and ignoring the message. A tool can always be misused, including the mighty pen. PowerPoint is no exception. Apple, Amazon are iconic companies and it would be wise to learn a few things from them. I would advocate using “first principles” rather than imitating them.

So, how can we keep it real ?

PowerPoint is a visual aid. Keep it that way.

Imagine that you are giving a keynote about the City of San Francisco. A large projected backdrop of golden gate bridge adorns the stage. The audience, is captivated by your illustration of a homeless man, making his living scouring through trash. You talk about how homelessness is one of the biggest challenges facing the metropolis of paradoxes. A few engaging minutes later, and your presentation was not only captivating, but also it was impactful.

When we rely on PowerPoint to complement our delivery visually, it works wonders. As soon as you have an expectation that your audience will learn from your slides, you have missed a trick.

Embrace long-form

Long form writing is the anti-thesis of PowerPoint. It takes time, practice, mastery of the topic, richness of ideas, crafting of narratives, and most importantly, ability to identify connections and make inferences. This essay is an example of long-form (hopefully decent). It allows me to express the topic from many different dimensions. The comprehensiveness is uncanny of any other form of articulation.

There is a charm in long-form..

Amazon replaced PowerPoint with a 6 page memo. ″[It] is harder for the author, but it forces the author to clarify their own thinking,” Jeff Bezos said at the Forum on Leadership. “It totally revolutionizes the way we do meetings at Amazon.”


Use extreme selection

Extreme selection is not a technique, it is a process. I use this term inspired by the theory of natural selection.

In this process, we allow natural variation in the forms of articulation we use. There is a wide selection – group discussions, group chats, silent meetings, dragon’s dens, AMA’s, town-halls, steering committees, forums, keynotes, to name a few!

In my view, we should experiment with these, determine what suits best and then inject these within your organisational processes. In other words, do not accept the PowerPoint as default.

For instance, imagine you want to prepare a charter for your team. You start by listing down all the things that your team is responsible for. You also list down all the things that your team would like to be doing. Try slides, or video interviews, perhaps fun live activities with people expressing their views. See what works best!!

Collectively Building refined narratives and articulating abstract ideas clearly is an incredibly valuable skill. By improving the standard of articulation, you 10x crystal clear thinking within your organisation.

Abhi Shah

Promote Silent meetings

A common issue during internal meetings is that participants are not prepared. An individual has prepared all the materials and they take everyone through their line of thinking without due regard for what the internal meeting is supposed to solve for. This causes wastage of time in simply bringing people upto speed. As a result, the possibility of a debate is very thin.

There is a solution. Silent meetings. Jack Dorsey, CEO of Twitter, starts meetings with silent reading and taking notes from Google docs. This allows for collaborative reading, and review. Any issues can be debated and solutions found. The level of detail is not lost either. Best part – no expectation that audience is prepared.

Most of my meetings are now Google doc-based, starting with 10 minutes of reading and commenting directly in the doc.

Jack Dorsey, CEO of Twitter

Design meetings for interactivity

Cloud based collaboration tools have reached crazy levels of sophistication. I have used Figma, Miro, to name a few, and the ability to articulate ideas while allowing real time, asynchronous feedback loops, live commentary, chat, rich notifications is just incredible.

Figma is awesome

Even without using tech, using a whiteboard you can make a meeting interactive. Make use of what you’ve got. It will pay handsome dividends.

I have really thought through this advice and I’m convinced that it’s true… Do you want me to put it in a PowerPoint?


The incredible potential of difficult conversations

You messed up big time and you need to give your boss the bad news. Perhaps, a persistent request from your biggest supporter at work is difficult for you to accommodate. Also, someone is consistently undermining your role and you’ve simply had enough!

Sounds familiar?

1. Take a cue when faced with these tradeoffs

These situations are awkward, uncomfortable and they often smell of conflict. They almost always involve challenging tradeoffs. Would you make an excuse with your boss and risk breaking trust or come clean whatever the consequences? Will you resentfully accept the request by your biggest supporter or reject it with honesty and endure discomfort? Would you write a passive aggressive email to a colleague that undermines your role or would you be open to understand what is driving their behaviour?

Whenever you are faced with such tradeoffs you should know that you have a difficult conversation on your hands.

2. There is power in committing to have a difficult conversation

Avoidance is tempting. At great cost, I have learnt that difficult conversations are an instrument of redemption. If you avoid conflict, mistrust grows and relationships deteriorate. Moreover, you need to manage consequences of these strained relationships at the cost of growth. On the other hand, if you did come clean with your boss, you might get reprimanded, but your boss will always remember that you took responsibility for a mistake. If you honestly declined the request from your biggest supporter at work, they might actually appreciate it more. Also, it may turn out that the colleague who has been undermining your role, did it because of something you said at the team meeting. You are able to patch things up, and you don’t have to deal with the thorny issue anymore.

There is power in taking full responsibility for your difficult conversations.

The more positive outcomes you achieve, the less your aversion to difficult conversations.

3. How to prepare for a difficult conversation?


There is a lot of advise out there that says don’t frame it as a difficult conversation. However I have observed that it helps to acknowledge it. Self-affirmation that I have turned many such conversations around with a positive outcome is a great way to muster courage.

You could choose to frame it differently. Some choose to frame it as “getting closure”. That’s fine as long as you are not being vengeful about it.

Understanding Emotions

It’s helpful to understand what are the emotions involved between you and the other person. For instance, a colleague who is undermining your role may be insecure about theirs. If you even acknowledge their insecurity, you have a better chance of dealing with the situation. Others may perceive you as eccentric, overly nosey, perhaps there is fear.

I take cues from facial expressions, keen observation of body language when you are together, public comments in meetings, or simply how responsive someone is can tell a lot about emotional equation between you two.

Considering power differential

The person whom you are going have a difficult conversation with may be equal, less, or more powerful than you. This has implications on how you prepare for the conversation.

When I am dealing with senior executives, I want to be absolutely sure that I am not out of line. Senior executives, no matter how strict also appreciate honesty. Deceptive, sugar coated, and convoluted feedback serves to frustrate anyone, let alone senior executives who have to deal with difficult situations at scale.

While dealing with subordinates or peers I want to ensure I don’t come across as too sure of myself. Showing genuine appreciation for a different point of view is helpful. You cannot fake it.

Avoid gossip like the plague

You don’t like someone at work, it might be tempting to confide with your close colleagues. You might say, Lynsey is always trying to undermine me in every situation. She is so arrogant. You may feel like you have just released some burden, but you have just committed a big disservice to the potential success of your conversation with Lynsey. You have now framed and confirmed a biased perception of Lynsey. This will make it very hard for you to have a genuinely engaged, difficult conversation with her.

It’s harder to fill a cup that is already filled.

Manage the narrative in public very carefully otherwise the narrative will manage the situation.

E-mail, text, and the snowball effect

It’s tempting to respond with a very satisfying “ReplyToAll” and show that you are no less. The thing though, is that e-mail is free for all. The more people on the chain, the more free fall opinions, the more polarisation and the more agony. I call this the “e-mail snowball effect”. This is a sure way to ruin your chances to a productive conversation, and it’s certainly going to be more difficult now than it was before the drama that unfolded via e-mail. Please don’t take the bait. Even if someone else starts it be the first to end it.

Texting is worse. You think you are doing it 1-1, you feel powerful with a fire and forget mechanism. Please do remember that it’s two-way. There is no guarantee that it’s private and often it becomes a venting ground. Face to face or video, or at least a phone call is must.

Time it well

You shouldn’t have a difficult conversation when either of you are emotional, tired, anticipating a critical deadline.

4. Practice the following conversation principles

These work particularly well for difficult conversations but are equally applicable to any conversation.

Invert the pattern of interaction

Notice the pattern. You and the other person typically have patterns of verbal exchange. For instance an aggressive boss might react to a mistake by yelling or making a terrible remark. You might shrug off, back off into a corner or you might react verbally as well.

If you know that there is a pattern then try to invert it. If the boss yells, and you have a tendancy to react try a minutes’ silence. This will throw the other person off balance, and also most likely make them think their reactions as well. This technique is very effective!

Don’t get distracted

When you are discussing the other person might make personal comments. They might say but you never listen or say you always are late to respond to my work requests.

Acknowledge the first part of their personal remark and bring the conversation back to the topic. For instance you might say, “I appreciate that I may come across tardy or impatient, but today I’d like to understand if you are willing to change your publicly made comments as they undermine my role. This has an effect on my productivity and therefore affects everyone including the company”.

Deliberately slow judgment.

Be curious, this will avoid confirmation bias. This will allow right questions, entertain other point of view, and engage in a dialogue. Be eager to “understand” than score +1 points by proving that you are right and the other person is wrong.

Deliberately slowing judgment is a superpower

Articulate what needs to change without complaining. For instance, don’t say, “I find your publicly made comments humiliating and therefore stop making them”. Say, “I’d like you to be sensitive towards how your publicly made comments might affect my ability to perform my role”. That is a lot better, as it steers clear of personal blame and focuses on what can be improved without judgment.


When you are having a challenging conversation, it is natural to expect emotions such as anger, resentment, fear and contempt towards someone. However if you humanize those emotions you would find it a lot easier to control your emotions. For instance, you are extremely angry with someone for sending a publicly humiliating email to you. You can certainly prepare and have “the conversation” with them however it is helpful to think why they may have done such a thing? For instance you can say to yourself, “Martin has gone through a lot. This quarter has been incredibly difficult” or, “Martin has 4 young kids, and the pandemic hasn’t been easy on anyone. Everyone is not themselves sometimes”. This will put you in the right frame of mind instantly. It will avoid reactions and set stage for a good conversation, or make the one you are having already a lot better.

Don’t try to control the outcome

During a conversation focus on the relationship between you and the other person. Be genuinely okay with a negative outcome. This is not a negotiation, first you need to iron out an interpersonal issue. Even if you try to negotiate it’s not going to go down well.

5. If nothing works?

This is a completely plausible scenario. Even after sincere efforts and genuine conversation, if the other person remains in their square, and you have a dysfunctional relationship, then you have 3 choices.

Accept it, set a boundary or make a change. Which choice depends on all of the things we have already touched upon.

May the force of difficult conversations be with you!



Mindfulness digest Vol 16 : Creative process 🌟

Short Summary of the learning

Mindful Creative Process

All of us create. Perhaps a beautiful piece of art, a mesmerising musical composition, a deep and meaningful prose of writing, or a really creative presentation at work. Most famous creatives are very mindful about their creative processes. For instance, Oscar winning music director A.R. Rahman derives his inspiration from connection with infinity. If you have heard his music, the connection can be experienced. I find that fascinating…

My creative process is completely organic. The more I have created, the more I have learnt patterns and built some heuristics that I would like to share with you.

Mental model – How to think about creative processes?

Creative processes can be divided into two parts. Inspiration and synthesis. Inspiration is random. This has profound implications. You cannot sit in one place and wait for inspiration. Moreover, you cannot schedule creativity. You do however need a mechanism, to capture inspiration when it occurs. Once captured, you also need to be able to make sense of it.

For instance, when I was reading about BTS last week, I learnt about how their music has a much deeper connection with the world. I wrote down a thought to study BTS’ creative process. A few steps later, this piece of writing was born.

Understanding & using triggers for a creative process

I have a 4 year old. Therefore cleaning-up is a constant truth in our lives. This is a very conducive activity for inspiration. I have observed that other menial tasks such as taking a shower, brisk walks really help. After a hard days of work, if I am reading a book, I also pause and spend some time reflecting, sometimes reminiscing.

The triggers for you might be different, but I suspect you know what I am talking about. It is good to be mindful about these triggers. For instance, when my mind is restless about a topic, I often resort to a menial task.

Tools I use to log and synthesize

When inspiration occurs, you need to be able to log it somewhere. A cloud based note taking system such as Evernote, Notion are perfect for this. I use Notion as it provides very useful features for managing my creative processes. Notion provides a hierarchical system in which you can organise your notes, any links you found on the internet while researching. You can even embed YouTube videos, Tweets and much more.

Twitter is a goldmine of inspiration. I use Twitter for discovering inspiration as well as testing it in public. Testing here refers to engagement, you can understand if a topic will resonate with your audience. This is not always necessary though. I create for myself, engagement is a second order goal to ensure I can reach as many people as possible.

Inspiration is not always original, in fact, many successful non-fiction authors borrow ideas and package it in incredible ways. For instance, Sapiens by Yuval Noah Harari is one of the bestsellers. This book has a collection of non original but brilliantly illustrated ideas and processes.

Sapiens – Yuval Noah Harari

Ability to work between devices is extremely powerful with Notion. I make full use of this. For instance, I synthesize for about 40 minutes at my desk, might feel bored and I take a break. I then come back to it on my phone when I wake up, with a cup of coffee in my hand.

Canva is another great tool if you wish to graphically illustrate something. It can give you the right image  sizes for various social portals, it also has a variety of templates. For instance, with Canva, I created Mindfulness Shorts. They are designed for Twitter. It has a headline message and when you click on it, it expands into some detail. While I am not an artist, I love to illustrate with hand, there is something magical about it.


Once you get habituated to logging all of your inspiration, the next step is to synthesize. Synthesis here refers to converting incoherent and disparate pieces of information into a coherent whole. This is a synchronous process. In other words, you do it sitting down in one place, with as fewer breaks as possible. This also has profound implications. For instance, I usually synthesize when I have blocks of 2 hours or more. Ideally late evenings or weekends work best. When I am synthesizing, I do not have to worry so much about being creative.

Synthesis is about connecting the dots and refining your creation until you are happy with it. For instance, imagine that I have a notion page with 11 logged thoughts about Psychology of Money by Morgan Housel. My intention is to create an article summarising the key takeaways from this book. I first elaborate every one of 11 thoughts. Then, I find that some thoughts are not relevant and I delete them. Moreover, I discover that thoughts 3 & 7 are linked with each other, and I merge them. I might create a structure where 5, and 6 are part of 4 in which case, I will nest them within point 4. Very quickly, structure emerges and you keep tweaking it until you have got it right.

It is important to spend a lot of time, and proof read your article, script, or presentation. You will discover ways to make it better, if you have a second pair of eyes that you trust, that is even better!


All of us have different sources of inspiration, and our creative processes differ, but mindful consideration of this can give us an edge.